Bigger, bolder and omnipresent, the statement earring returns in full force. This is the time to show your best profile.
Strong presence. From the runway to the street, earrings have smoothly become an integral part of any look or allure. “They have become a symbol of self-confidence, which links to the desire to claim a more asserted femininity“ says Anne Bougon-Scélo, founder of Ofée. “Conveniently, there is now more room for expression, with an emphasis on the helix and the cartilage.” More than a simple adornment, it can suggest a bold move. Alexandre Corrot, founder of Djula, associates this jewelry trend with tattoos: “A woman is independent and wants to show that her body is her own, a fortiori her ears.”
Increased interest. It is true that we are witnessing an appetite for more original pieces, even eccentric ones. “We’ve even baptized them as ‘ear cuffs’, which reveals their cherished place in women’s hearts”, clarifies Valérie Messika. This concept has pushed labels like Repossi to even redesign the hoop: “I wanted to work on extending the neck upwards in order to give the illusion of a longer line,“ explains Gaïa Repossi. “From that came the idea of creating an object with a strong identity and with an architecture that follows the body.” At the same time, “the democratization of the piercing has certainly contributed to this new jewelry game, from the more subtle to the more extravagant”, concludes Djula’s Alexandre Corrot.
Statement fashion. How one should wear these new earrings depends on their shape. “At Repossi, dangling earrings are worn in pairs to maintain a certain balance, just like in ancient or tribal civilizations. On the other hand, ear cuffs are worn individually for a more modern take. In rose gold for a camouflage effect and in black gold for a contrast. Regardless, it’s important for me that the pieces are striking and that they have a fresh effect.” Nevertheless, everyone thinks that it’s unnecessary to pair them with anything else, be it a necklace or make-up. It’s entirely a question of balance. “We mustn’t forget that, for Valerie Messika, big earrings worn mono or asymmetric give jewelry a modern touch, even that of rock and roll.”