Our History
Our wonderful story starts back in 1970 when the first Ip’s workshop opened in Hong Kong. The Ip’s (our founder) has devoted to making use of the advanced craftsmanship and innovations to manufacture fine jewelry with precious stones or jades that they soon began supplying to the most prestigious brands.
In 2004, after several successful decades as manufacturer and wholesaler, we broadened our horizons with the launch of detailed silver jewelry, followed by astonishing and innovative fashion accessories, including fashion jewelry, small leather goods and so on, along with the opening of our first accessory showroom, Ip’s Accessory Wholesale Company. Six years later came the launch of our DEAR DEAR brand and we set out to establish DEAR DEAR as a hothouse for young talent and fresh ideas, paving the way for the talented designers and collaborators who have shaped DEAR DEAR’s identity over the years.
DEAR DEAR has attracted creative spirits, artists and innovators alike, increased its international recognition, started its geographic expansion and cooperated with many famous brands since then. DEAR DEAR opened its first overseas store in Taiwan in 2011.
我們的故事始於1970年，葉氏家族在香港立業，開設了自家珠寶製作工場，專門為香港及國際著名珠寶玉器品牌制作高質精緻的金銀玉器珠寶首飾。葉氏其後開始加入純銀及時裝配飾的設計及生產，包括精緻純銀首飾，時尚首飾，小型皮革製品等，並在此基礎上再接再厲，於香港成立了飾品批發門市，名為「葉氏首飾批發公司」，同時開發及經營以設計和品味至上的品牌DEAR DEAR。
DEAR DEAR 在世界各地開疆拓土，知名度與日俱增，展現出脫胎換骨的全新氣象，更於2011年，在台灣開始首個品牌直營專櫃，專營工藝和美學上均出類拔萃的純銀首飾及時裝配飾，更當仁不讓被多個國際品牌選定為合作夥伴，有幸參與製作各類珠寶首飾及時裝配飾。
Mission, Vision and Responsibility
使命，願景和責任
We continually develop our accessory portfolio in keeping with our core values of personal storytelling, affordable luxury, advanced craftsmanship and innovations in accessory making.
我們不斷累積製作珠寶飾品的經驗, 同時堅持保留先進的工藝, 製作上的創新,故事分享的元素, 製造經濟實惠,又不失豪華的珠寶配飾。
Our Mission 我們的使命
Our mission is to create products that delight and fascinate people. Our aims are:
我們的使命是創造令人高興和迷人的產品。我們的目標是：
- to constantly inspire our customers with innovative and trend-setting creations
不斷激發我們的客戶去創新和創造趨勢 - to spread our unique love for style
宣揚我們獨特的風格 - to emphatically reassert our founder’s motto: “Always do better than perfect”
強調我們創始人的座右銘：“沒有最好, 只有更好” - to offer our customers a universe of high quality, hand-finished and modern products at affordable prices
為客戶提供時尚, 高品質, 價格實惠的手工製作產品
Our Vision 我們的願景
Our vision is to become a fashion brand with the greatest appeal in the world.
我們的願景是成為世界上最有吸引力的時尚品牌。
Our Responsibility 我們的責任
We believe that responsible business practices and our aspiration to offer high quality, affordable accessory go hand in hand. That is why we are committed to developing and manufacturing PRODUCTS in a responsible manner; to providing a great environment for our PEOPLE; and to working towards minimizing our environmental impact on the PLANET.
我們認為有責任感的業務實踐和我們生產的高品質，且經濟實惠的配飾是並存的。我們致力於有責任地開發和製造產品, 為我們的員工提供一個良好的工作環境, 並致力於盡量減少對地球環境的影響。
OUR PRODUCTS 我們的產品
We work closely with our suppliers to ensure their business activities comply with our ethical standards within human and labour rights, safe working conditions and environmental impact, as well as fair and honest business practices.
我們與供應商緊密合作，確保其業務活動能公正和誠實地遵守商業法規, 符合人力和勞動權利的道德標準, 並於安全的工作條件及環境影響下進行 。
As part of our responsible supplier programme, we train and audit suppliers, engage in close dialogue, and provide extensive support to ensure that all our suppliers live up to our strict requirements.
作為我們負責任的供應商計劃的一部分，我們培訓和審核供應商，進行密切對話，並提供廣泛的支持，以確保我們所有的供應商符合我們的嚴格要求。
OUR PEOPLE 我們的員工
We recognize each employee’s knowledge and skills as an important source of organizational capability and competitive advantage, ensuring there are broad training and development opportunities at all levels. We welcome diversity in all its forms and emphasize personal accountability and professionalism in a respectful, inclusive and fair work environment.
我們認識到每位員工的知識和技能是公司的能力和競爭優勢的重要來源，所以, 我們歡迎各種形式的多樣性，並在尊重，包容和公平的工作環境中強調個人責任心和專業精神, 並致力確保各級員工均接受到適當的培訓和發展機會。
OUR PLANET 我們的地球
We acknowledge that the manufacturing of accessory has an impact on the environment. We work hard to minimize this footprint by reducing our consumption of water and energy.
我們承認飾品的製造對環境有一定影響, 所以, 我們一直通過減少我們的用水和能源消耗, 以減低我們對環境的影響。
Contact Us 聯繫我們
email 電郵: cs@deardeargroup.com / maggie@deardeargroup.com tel. 電話: +852 60284392